YourMobileWebDeveloper
What are meta tags and what role do they play in your web page getting found by a search engine?
The W3schools explains it this way; "Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata. The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services. "
In short, meta tags are used to distinguish your site from other websites. Without meta tags being used in website development it would almost impossible for search engines to tell one site from another. Here are some key things you need to understand about Meta Tag usage.
- Using unique meta tags are extremely important, you can be penalized by search engines if you have duplicate meta tags. The following tags must be unique; title, keywords, description, and charset. Meta tags are always are placed in the head section of your webpage.
- Here is a basic example of meta tag use;
<head><meta name="description" content="Free Web tutorials"><meta name="keywords" content="HTML,CSS,XML,JavaScript"><meta name="author" content="Ståle Refsnes"><meta charset="UTF-8"></head>The most important of the meta tags is the "Title" tag. The title tag is often misused and can cause search engines penalize your website. A common mistake made in webpage development is duplicate titles on webpages. This is often due to copying a webpage and forgetting to change the title or not knowing you need to change the title to match the new content. A search engine will assume that your website has pages with the same content and will not index your site properly, this will cause you to miss potential traffic to your site.
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